What is a Call to Action?

What is a Call to Action?

What is a Call to Action, or CTA? Nope, this is not a Bat-Signal or ‘Avengers, Assemble!’ situation. It’s actually a marketing term, but before you roll your eyes and click away, let me explain just how useful a Call to Action can be in your marketing and how to use...
Why should I pay for a copywriter?

Why should I pay for a copywriter?

I have great teeth – nearly forty and zero fillings. So I know how to take care of them. But I wouldn’t presume to perform any dental work on myself (or unsuspecting family member). I’m also pretty good when it comes to baking. But I didn’t...