Give Your Brand and Marketing a Health Check
When was the last time you stepped back and took a good look at your brand and marketing? Do you even know where to start? Consistent branding and effective marketing do an awful lot of work for a small business, but it can be difficult, when you are looking at the big picture, to know what’s working and what needs improvement.
Luckily for you, we’ve created a Brand & Marketing Audit. Get it below for free. It breaks down each brand and marketing element for you, so you can decide which areas are working well and which need some TLC.
Why Do My Brand and Marketing Matter?
Even if you feel like your branding and marketing is probably working OK for you, it’s worth re-evaluating every now and then. Or perhaps you feel that your branding, website and social media channels don’t matter too much because once people meet you and/or your team, your networking or personal marketing skills carry you across the line.
You don’t always have the luxury of making a great impression in person. Often, your online presence (including branding and marketing) is the complete focus of your clients because that’s all they have to go on. So does your ‘look’ measure up to the quality and professional standards you deliver?
To give you a simple example, recently our team needed the help of a specialist for a client project. We found one via a recommendation in an online business group, but when we visited their website to find out more information and get an overall impression of them, their website was very scant on what they do, why clients should engage them and how to contact them. In fact, their only method of contact was via an online form. No phone number or email address. A contact form on your website is fine but it should not be the only method.
We recommend going through our Brand & Marketing Audit and devoting some time and attention to any areas you feel could be stronger. If you are uncertain about what you need to do or how to go about it, we are always here to help. Book a free consultation here.
Where Erin really shines is working with all things words. From crafting the perfect story to share what you do, through to polishing your own creations to bring out the sparkle, her way with words will give you that special buzz when someone nails exactly what you’ve been trying to say but couldn’t quite get there yourself.
Click here to find out more about our team.