Go crazy for a moment…imagine your brand was a person. An actual real, living, breathing person.
What do they look like? Sound like? How do they feel about themselves? What do people say about them when they aren’t in the room?
Are they sassy and confident? Swishing their ponytail and sipping on a green smoothie? Everyone says they’re lovely and really have it together. They’ve got their wardrobe sorted and they communicate with eloquence. People are keen to hang around them.
Or maybe they are feeling frumpy and flat? They remember when they felt fresh, but those days are long gone. They are more into trackie-dacks and ugg boots lately. And swishy ponytail? More like lank locks in need of a squirt (or ten) of dry shampoo. People remember when they had pizazz. But now, it’s not that people don’t like them, it’s just that they’ve kind of…forgotten about them.
Maybe things aren’t that dire, but they aren’t great either. You just don’t get that tingly feeling when you think about your brand. And your clients feel like you’re kind of beige too.
Before you rush off and organise a new logo…STOP! Your brand is more than just your logo and signage. It’s about the purpose behind your business and the unique value you provide the market. If you don’t look at that first, changing up an element of your brand or marketing will, in all likelihood, be a bit of a waste of money.