Video Conference: the future of meetings?

Video Conference: the future of meetings?

Meetings don’t have to be face-to-face Embrace the new ‘face-to-face’. As a small, remote working team, we at CreativeIQ are old hands at the video conference, whether it be Zoom, Microsoft Teams or something else. Many people who are used to travelling to an office...
Are business cards still relevant?

Are business cards still relevant?

You might ask yourself, in the hyper-connected world of 2020, with our social media, smartphones, direct messaging and all things instant gratification, are old school business cards still relevant? We say yes. Tangible reminder Exchanging emails and adding new...
Brand and Marketing Audit

Brand and Marketing Audit

Give Your Brand and Marketing a Health Check When was the last time you stepped back and took a good look at your brand and marketing? Do you even know where to start? Consistent branding and effective marketing do an awful lot of work for a small business, but it can...
What is a Call to Action?

What is a Call to Action?

What is a Call to Action, or CTA? Nope, this is not a Bat-Signal or ‘Avengers, Assemble!’ situation. It’s actually a marketing term, but before you roll your eyes and click away, let me explain just how useful a Call to Action can be in your marketing and how to use...
Why should I pay for a copywriter?

Why should I pay for a copywriter?

I have great teeth – nearly forty and zero fillings. So I know how to take care of them. But I wouldn’t presume to perform any dental work on myself (or unsuspecting family member). I’m also pretty good when it comes to baking. But I didn’t...
Marketing Budget

Marketing Budget

But I’m a small business, do I need to have a marketing budget? Like anything, it pays to be organised. So yes, you should have a marketing budget, and a plan, so you know exactly how much you are spending, what you are spending it on, and whether it is effective. A...