Writing: Less is more

Writing: Less is more

The saying ‘less is more’ sometimes gets chucked around when we’re talking about chocolate, wine and other things that, in my view, are not better when you have less. But when it comes to words…it’s often true that less is more....
Protecting Your Digital Assets

Protecting Your Digital Assets

Horrible things can happen to good business owners. We’ve helped a few customers out of tight spots recently and wouldn’t want to see anyone else experience the same thing. Here are a few things you should check in on with regards to protecting your...
Biz Check-up: the Customer Experience

Biz Check-up: the Customer Experience

Back in the mists of time, I once went to a customer service workshop for bricks and mortar business (actually, it was so long ago, the idea that you might have a business that wasn’t bricks and mortar was a bit silly). I don’t remember much about the day,...
Brand Wish List

Brand Wish List

I’m a bit of a fan of lists. In my planner, you’ll find lists of goals for the year but on my phone, I have wish lists galore (stored in Evernote, another of my favourite apps). You’ll find lists of improvements I’d make on the house, places...
Do I really need a website?

Do I really need a website?

If I’m on Facebook, do I really need a website as well? Psst! If you’ve already got a website, scroll down for something else to consider. Lots of small businesses think, ‘I’ve got a Facebook page, I don’t need a website too’, and some of them are correct....