Branding: Know, Like, Trust

Branding: Know, Like, Trust

Brand Elements If you’ve been following us for even a little while, you’ve probably heard us talking about the importance of branding. But just what are we referring to when we talk about your brand? You might immediately think of a logo. That’s part of it, but...
Staying organised – revisited

Staying organised – revisited

Back in 2016, I wrote a blog post called ‘Secrets of a Super Organised Woman’. Roll on three years and I’m still pretty organised but my life has definitely changed –  add a kid and a second business, along with a husband who works away for...
Why Your Logo Shouldn’t Be Cheap

Why Your Logo Shouldn’t Be Cheap

Let’s talk logos. A logo, as I’m sure you already know, is a visual representation of your business and its products and/or services. But do you know what goes into creating a logo? If you’ve ever approached a designer to create a logo for your business, perhaps...
Brand Personality

Brand Personality

Go crazy for a moment…imagine your brand was a person. An actual real, living, breathing person. What do they look like? Sound like? How do they feel about themselves? What do people say about them when they aren’t in the room? Are they sassy and confident? Swishing...
Uncovering Ideas for Your Content

Uncovering Ideas for Your Content

Have you been meaning to publish more content for your business – newsletters, blog posts, inspiring and shareable social media posts, perhaps? But when it comes time to actually write something, do you find yourself sitting and staring at a blank page (or screen,...