When you think of the type of businesses that use a professional copywriter, perhaps you envisage that only large, flashy corporates with zillion-dollar marketing budgets would hire an expert to help them find the right words to attract clients and sell to them.
Perhaps you imagine that all small- to medium-sized businesses are just doing it in-house. Muddling through and doing what they can.
The thing is, the competitor who is smashing it and has really awesome material is probably not DIY-ing. Those businesses that have an amazing website with tonnes of content (free e-books, weekly blog posts, fact sheets and checklists) are probably paying experts to help them create their reputation as experts in their field. Those people with really nifty newsletters? Yup, they’re paying someone too. And amazing social media content – you’ve got it, they’re getting help.
Why should you get an expert on board to help you create words to build your authority, attract prospective clients and make sales?
You know how every year/quarter/month you say, ‘We’re going to get on top of our blog/website/making that e-book/creating that newsletter’? And maybe you make a start but then twenty million other things come up and it falls off the to-do list.
You just don’t have the time you need to create great material. Do you want to continue to break promises to yourself about getting on to all that writing, or will you outsource it and buy back your time?
#2 The Zone of Genius Factor
The most productive place for you to work is in your Zone of Genius – doing the things you are really good at. All the other stuff? Delegate or outsource it as soon as you can. Chances are, if you aren’t a writer by trade, it’s not your Zone of Genius and someone else could be doing it faster and better, while you focus on something that is making you money.
#3 Insights from an Outsider
An unexpected benefit in working with a great copywriter is that you’ll get insights into your business you had no idea about. With an outsider’s view of your business, the copywriter delves into what you do and will ask lots of questions. As a result, they will often identify unique aspects of your business that will make you stand out from the crowd.
#4 Mistake-Free Zone
With a professional writer, you’ll be assured of engaging writing that is error-free. Possibly you don’t spend your days noticing the quality of writing, but a lot of people do – and some of those are going to be your potential clients. You don’t want to scare them off because they are nervous about engaging an expert in their field who doesn’t seem to know how to use a possessive apostrophe – it undermines your credibility.
#5 You’re a bit BORING
Sorry to say it, but when you write about your own stuff, it’s quite possible you sound a bit boring. When was the last time you looked at a website and actually thought, ‘Ooh, this is SO interesting, I want to read it all’? More likely, you just skimmed and scanned for service or contact information because it was dull. And your written stuff – it could be boring too, and clients are just skimming and scanning (if you’re lucky and they’re even looking at it at all). A copywriter will transform what you do from bland to brilliant.
So, do you need help with your words? We create compelling copy and content for clients – it’s our Zone of Genius.
Anna heads up the amazing team at CreativeIQ. Most brand and business consultants are either very creative or excel at strategy and analysis. What makes Anna special is her ability to do both! That’s how CreativeIQ was born. She loves strategy and finding creative ways to solve problems.
Click here to find out more about our team.