Horrible things can happen to good business owners. We’ve helped a few customers out of tight spots recently and wouldn’t want to see anyone else experience the same thing. Here are a few things you should check in on with regards to protecting your digital assets.

You wouldn’t give a staff member the only key to your building and rely on them giving you access. So don’t get into this position with your digital assets.

You have a potential problem if you say yes to any of these:

• You have no ability to log in to the backend of your website.

• When you request changes to your website, your web designer fobs you off, saying they aren’t possible.

• You aren’t the master admin on your website, socials and any associated accounts like Google Ads and Facebook Ads. In other words, someone else controls the ability to make users and passwords and could potentially lock you out.

• You do not have the log in information for where your domain is registered.

• You don’t know if you own your domain name or if your web developer registered it in their name.

• You don’t have your logo (and any other graphic elements) in a range of file formats, including JPEG, PDF and PNG and they are high resolution, scalable graphics.

Why are these things important?

What would you do if your web designer, ad manager or graphic designer decided they weren’t going to hand over access to your website, ad account or graphics? Maybe they suddenly trebled their maintenance plan? Or went AWOL (or just totally closed) and stopped replying to any of your correspondence? Perhaps they didn’t follow your directions and racked up a tonne of charges on the credit card associated with your account? Imagine if they decided to delete or sabotage your account because you made noises about changing providers?

That all sounds pretty horrible. We’ve helped several clients who had issues with all of these things except the last two (phew!). It was not nice for them (or us, to be honest).

In most cases, it wasn’t that the people they were working with were bad people. It was more that they didn’t really know what they were doing and/or weren’t serious about their business – it was more of a hobby. But they were cheap.

And our clients found out the truth of this saying…

If you think it’s expensive to hire a professional to do the job,

wait until you hire an amateur.

Protecting your digital assets doesn’t have to be expensive or complicated. If you are worried about any of the issues listed above (or something else), please feel free to get in touch. We can give you some complimentary advice on how to address the issue (often it’s a cheap or free tool you can implement yourself when it comes to regaining control) or we can help you transition to a better solution if that’s what you identify that you need.

Anna heads up the amazing team at CreativeIQ. Most brand and business consultants are either very creative or excel at strategy and analysis. What makes Anna special is her ability to do both! That’s how CreativeIQ was born. She loves strategy and finding creative ways to solve problems.

Click here to find out more about our team.