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Ideas + Inspiration

Because we like to write. 

Stories to help business owners like you grow your brand and business.

Writing: Less is more

Writing: Less is more

The saying 'less is more' sometimes gets chucked around when we're talking about chocolate, wine and other things that, in my view, are not better when you have less. But when it comes to words...it's often true that less is more. Overindulging in words is something...

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Biz Check-up: the Customer Experience

Biz Check-up: the Customer Experience

Back in the mists of time, I once went to a customer service workshop for bricks and mortar business (actually, it was so long ago, the idea that you might have a business that wasn't bricks and mortar was a bit silly). I don't remember much about the day, other than...

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Brand Wish List

Brand Wish List

I'm a bit of a fan of lists. In my planner, you'll find lists of goals for the year but on my phone, I have wish lists galore (stored in Evernote, another of my favourite apps). You'll find lists of improvements I'd make on the house, places I'd like to visit, books...

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Do I really need a website?

Do I really need a website?

If I'm on Facebook, do I really need a website as well? Psst! If you've already got a website, scroll down for something else to consider. Lots of small businesses think, ‘I’ve got a Facebook page, I don’t need a website too’, and some of them are correct. But if...

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Are business cards still relevant?

Are business cards still relevant?

You might ask yourself, in the hyper-connected world of 2020, with our social media, smartphones, direct messaging and all things instant gratification, are old school business cards still relevant? We say yes. Tangible reminder Exchanging emails and adding new...

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What is a Call to Action?

What is a Call to Action?

What is a Call to Action, or CTA? Nope, this is not a Bat-Signal or ‘Avengers, Assemble!’ situation. It’s actually a marketing term, but before you roll your eyes and click away, let me explain just how useful a Call to Action can be in your marketing and how to use...

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Marketing Budget

Marketing Budget

ut I’m a small business, do I need to have a marketing budget? Like anything, it pays to be organised. So yes, you should have a marketing budget, and a plan, so you know exactly how much you are spending, what you are spending it on, and whether it is effective. A...

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Branding: Know, Like, Trust

Branding: Know, Like, Trust

Brand Elements If you’ve been following us for even a little while, you’ve probably heard us talking about the importance of branding. But just what are we referring to when we talk about your brand? You might immediately think of a logo. That's part of it, but good,...

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