Ideas + Inspiration

Because we like to write. 

Stories to help business owners like you grow your brand and business.

Writing: Less is more

Writing: Less is more

The saying 'less is more' sometimes gets chucked around when we're talking about chocolate, wine and other things that, in my view, are not better when you have less. But when it comes to words...it's often true that less is more. Overindulging in words is something...

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Protecting Your Digital Assets

Protecting Your Digital Assets

Horrible things can happen to good business owners. We've helped a few customers out of tight spots recently and wouldn't want to see anyone else experience the same thing. Here are a few things you should check in on with regards to protecting your digital assets....

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Biz Check-up: the Customer Experience

Biz Check-up: the Customer Experience

Back in the mists of time, I once went to a customer service workshop for bricks and mortar business (actually, it was so long ago, the idea that you might have a business that wasn't bricks and mortar was a bit silly). I don't remember much about the day, other than...

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Brand Wish List

Brand Wish List

I'm a bit of a fan of lists. In my planner, you'll find lists of goals for the year but on my phone, I have wish lists galore (stored in Evernote, another of my favourite apps). You'll find lists of improvements I'd make on the house, places I'd like to visit, books...

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Do I really need a website?

Do I really need a website?

If I'm on Facebook, do I really need a website as well? Psst! If you've already got a website, scroll down for something else to consider. Lots of small businesses think, ‘I’ve got a Facebook page, I don’t need a website too’, and some of them are correct. But if...

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Video Conference: the future of meetings?

Video Conference: the future of meetings?

Meetings don’t have to be face-to-face Embrace the new ‘face-to-face’. As a small, remote working team, we at CreativeIQ are old hands at the video conference, whether it be Zoom, Microsoft Teams or something else. Many people who are used to travelling to an office...

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Are business cards still relevant?

Are business cards still relevant?

You might ask yourself, in the hyper-connected world of 2020, with our social media, smartphones, direct messaging and all things instant gratification, are old school business cards still relevant? We say yes. Tangible reminder Exchanging emails and adding new...

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Brand and Marketing Audit

Brand and Marketing Audit

Give Your Brand and Marketing a Health Check When was the last time you stepped back and took a good look at your brand and marketing? Do you even know where to start? Consistent branding and effective marketing do an awful lot of work for a small business, but it can...

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