Ideas + Inspiration
Because we like to write.
Stories to help business owners like you grow your brand and business.
When you think of the type of businesses that use a professional copywriter, perhaps you envisage that only large, flashy corporates with zillion-dollar marketing budgets would hire an expert to help them find the right words to attract clients and sell to them....read more
You know when you have one of those funny conversations where you suddenly realise you've been talking to someone about something completely different to what they think you're talking about? Well, that happened to me the other day when I was chatting with a guy who...read more
Any business worth its salt in 2018 realises sustainability just makes sense. The CSIRO has estimated by 2050 there will be more plastic than fish in our oceans. It's already in our food chain. The National coastal debris survey estimates that there are about 115,513,...read more
What is a media release? What is a media release? Great question. You probably already have at least a vague idea, but in the context of a business or non-profit, a media release is a public relations tool, used to inform the news media of newsworthy developments...read more
We say it all the time but it's important, so we'll say it again. No one wants to buy from a mediocre business, so be proud of being excellent at what you do. And celebrate it. A great way to do this is through the kudos of winning a business award. So what are our...read more
Whether you do business fully online or have a shopfront you shouldn’t underestimate what events can do for your business. Meeting customers face-to-face, building relationships and increasing your profile are well known benefits. But there’s also a flipside....read more
If you're in business, you probably know that relationships make a big difference to your success. But how can you maximise your business networks to deliver results for your business? Whether it's a local Chamber of Commerce, a networking group, your local community...read more
The health of a country (or indeed an organisation) is increasingly being recognised alongside its financial performance. From the Gross Happiness Index to the UN Day of Happiness and the annual World Happiness Report. While it’s great to see a more holistic view of...read more
Does your business have a strategy? There was a time when businesses could operate on a more local level, but these days global trends are likely to impact even the neighbourhood business.read more