Ideas + Inspiration

What is a Call to Action, or CTA? Nope, this is not a Bat-Signal or ‘Avengers, Assemble!’ situation. It’s actually a marketing term, but before you roll your eyes and click away, let me explain just how useful a Call to Action can be in your marketing and how to use...

I have great teeth - nearly forty and zero fillings. So I know how to take care of them. But I wouldn't presume to perform any dental work on myself (or unsuspecting family member). I'm also pretty good when it comes to baking. But I didn't create our wedding cake....

But I’m a small business, do I need to have a marketing budget? Like anything, it pays to be organised. So yes, you should have a marketing budget, and a plan, so you know exactly how much you are spending, what you are spending it on, and whether it is effective. A...

Brand Elements If you’ve been following us for even a little while, you’ve probably heard us talking about the importance of branding. But just what are we referring to when we talk about your brand? You might immediately think of a logo. That's part of it, but good,...

Have you ever thought about who your Ideal Client is? If you answer to that question is, 'anyone who wants to buy from me', then you are most likely limiting the effectiveness of your marketing and content, and maybe even your services and/or products. If you try to...

Back in 2016, I wrote a blog post called 'Secrets of a Super Organised Woman'. Roll on three years and I'm still pretty organised but my life has definitely changed -  add a kid and a second business, along with a husband who works away for weeks at a time. So after a...

Let's talk logos. A logo, as I’m sure you already know, is a visual representation of your business and its products and/or services. But do you know what goes into creating a logo? If you’ve ever approached a designer to create a logo for your business, perhaps...

Go crazy for a moment…imagine your brand was a person. An actual real, living, breathing person. What do they look like? Sound like? How do they feel about themselves? What do people say about them when they aren’t in the room? Are they sassy and confident? Swishing...

Have you been meaning to publish more content for your business – newsletters, blog posts, inspiring and shareable social media posts, perhaps? But when it comes time to actually write something, do you find yourself sitting and staring at a blank page (or screen,...