Ideas + Inspiration
Because we like to write.
Stories to help business owners like you grow your brand and business.
If Only I’d Known…Two Years On In Business
Today I'm looking back on how far CreativeIQ has come and what I've learned during my time in business. Two years ago, I resigned from a very nice job in government. A great salary, (generally) interesting work, paid holidays and sick leave, and people who looked...
Why You Are a Leader
Embrace the fact that you are a leader. I believe that everyone is a leader, each leading in their own unique way. Don’t be shy about it, or discount your potential as a leader. Being a leader is not necessarily tied to being a boss or sitting on a board or acting in...
Asana: Using Systems to Stay Organised and On Track
Despite appearances, we at CreativeIQ don’t just roll out of bed looking this awesome and collected. Well, we are naturally pretty organised people, but we also use a lot of systems and processes to give us structure and keep us on-track with projects. One of our...
Five Reasons to Use a Professional Copywriter
When you think of the type of businesses that use a professional copywriter, perhaps you envisage that only large, flashy corporates with zillion-dollar marketing budgets would hire an expert to help them find the right words to attract clients and sell to them....
What is Copywriting? (And What is Content Writing?)
You know when you have one of those funny conversations where you suddenly realise you've been talking to someone about something completely different to what they think you're talking about? Well, that happened to me the other day when I was chatting with a guy who...
Make Plastic Free Your Habit
It's everyone's problem Any business worth its salt these days realises sustainability just makes sense. The CSIRO has estimated by 2050 there will be more plastic than fish in our oceans. It's already in our food chain. The National Coastal Debris survey estimates...
What is a media release? And why would I write one?
What is a media release? Just what is a media release? Great question. You probably already have at least a vague idea, but in the context of a business or non-profit, a media release is a public relations tool, used to inform the news media of newsworthy developments...
Why (and how) to Write Stellar Business Award Applications
We say it all the time but it's important, so we'll say it again. No one wants to buy from a mediocre business, so be proud of being excellent at what you do. And celebrate it. A great way to do this is through the kudos of winning a business award. So what are our...
What Events Can Do for Your Business
Whether you do business fully online or have a shopfront you shouldn’t underestimate what events can do for your business. Meeting customers face-to-face, building relationships and increasing your profile are well known benefits. But there’s also a flipside....