Ideas + Inspiration
Because we like to write.
Stories to help business owners like you grow your brand and business.
What is an Ideal Client Avatar and why should you have one?
Have you ever thought about who your Ideal Client is? If you answer to that question is, 'anyone who wants to buy from me', then you are most likely limiting the effectiveness of your marketing and content, and maybe even your services and/or products. If you try to...
Why Your Logo Shouldn’t Be Cheap
Let's talk logos. A logo, as I’m sure you already know, is a visual representation of your business and its products and/or services. But do you know what goes into creating a logo? If you’ve ever approached a designer to create a logo for your business, perhaps...